Senior Manager Marketing
Company: Sensient Technologies
Location: Saint Louis
Posted on: April 26, 2024
Job Description:
Job Description
At Sensient Technologies, we are experts in science, art, and
innovation of color and flavor. We are market savvy and visionary.
We are problem solvers and we will be better with you.
We are looking for a Sr. Manager Marketing Planning & Strategy to
join our team and be accountable for leading market strategy,
marketing insights, and marketing planning for the North American
Food Colors business unit. This position is a performance and
results driven role that requires leadership skills and a high
degree of collaboration with other functional areas including
product management, R&D, technical customer service, supply
chain, quality, and regulatory. We are seeking someone with a keen
entrepreneurial spirit and the ability to develop, mentor, and
continue to build the marketing team at Sensient Food Colors.
What you'll do:
- Be a thought leader and an expert in translating market,
consumer, and customer insights into actionable strategies and
tactics for the business unit that ultimately drive revenue growth
and operating profit for Food Colors North America.
- Consumer Insights - Using syndicated data sources and custom
research, gain a deep understanding of the packaged food market at
both retail and foodservice. Develop vision and key trend framework
that technical and marketing teams can deploy in customer facing
presentations and ideation sessions. Inform Sensient Technologies
leadership about changes in consumer behavior so that all
businesses can adjust planning and adjust strategy as needed.
- Customer Insights - lead 'voice of the customer' market
research initiatives that help the business understand what
attributes are most valued in a food color supplier. Further, the
business seeks to gain a deep understanding of how customers view
Sensient versus key competitors. The successful candidate must
develop effective briefs for agencies where applicable, but more
critically develop the VOC process and train internal team members
in order to gather meaningful insights. Help the General Manager
and business unit leadership develop winning value proposition
based on the VOC
- Product Strategy - In conjunction with the broader marketing
team, outline target customer segments, buyer personas, and overall
new product strategy that will guide product development
process.
- Marketing communications implementation - In collaboration with
the Sr. Digital Marketing Manager, Content Marketing Manager, and
Global Director of Marketing, to develop marketing communications
strategy. Develop campaign plans to support new product launches
and key communication initiatives. Collaborate and develop media
mix plan between search, e-mail, advertising, trade show and other
tactics. Ensure the integrated plan achieves desired objectives.
What you'll bring:
- Bachelor's degree is required in Marketing or a related field.
MBA is a plus along with 8+ years of extensive marketing leadership
in food ingredients and/or consumer packaged goods experience.
- Expertise in consumer and customer insight driven marketing
strategies that effectively target specific unique customer
segments
- Budget management skills: The proven ability to prioritize and
monitor the marketing budget. The sophistication to manage budget
tradeoffs based on knowledge of priorities and initiatives. Ability
to maximize ROI based on performance of different campaigns and
tactics.
- Proven People Development Skills - The ability to mentor less
experienced team members and provide consistent coaching to develop
these team members.
- The ability to support the R&D and Product Management teams
with market needs assessment and innovation project prioritization
What you'll get:
- An opportunity to collaborate with your colleagues, onsite
5-days per week.
- An excellent salary, benefit offering and development
opportunities.
- A thorough and effective training experience during onboarding
and beyond.
About Sensient: Sensient Technologies Corporation is a leading
global manufacturer and marketer of colors, flavors, and extracts.
Sensient employs advanced technologies at facilities around the
world to develop specialty food and beverage systems, cosmetic and
pharmaceutical systems, specialty colors, and other specialty and
fine chemicals. The Company's customers include major international
manufacturers representing most of the world's best-known
brands.
About Sensient Colors: Sensient Colors is a leading developer,
producer, and supplier of natural and synthetic color systems for
customers around the globe. The Company's high-performance products
play a vital role in the manufacture of foods and beverages,
cosmetic and pharmaceutical colors and coatings, and colors for
agricultural uses, household cleaners and paper products.
Equal Opportunity Employer
#LI-BW1
Keywords: Sensient Technologies, Belleville , Senior Manager Marketing, Executive , Saint Louis, Illinois
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